Genesis Cinemas

Genesis Cinemas case study

Genesis Cinemas is one of Nigeria’s leading cinema developers and operators of multiplex cinemas in Nigeria. GC is part of the Genesis Group, a Nigerian based conglomerate established in 1991 with its key focus on hospitality and entertainment with diverse interests in Restaurants, Hotels, Industrial Catering, Cinemas, Family Entertainment Centres and Facility Management.

The current Genesis Cinemas website doesn’t look user friendly and entertaining from the a visitor’s perspective, so as movie freaks,I took it upon ourselves to redesign the website and include cool features that can really boost engagement on the website and in turn raise sales for the company.

Genesis Coin System

The Genesis Coin System was created specifically for the visitors who register on the website to become part of the Genesis family. This coins can either be awarded by the Genesis editorial team or by dropping reviews about a certain movie before and after watching.

The coins ones accumulated to a certain amount could be used to purchase a movie ticket directly on the website and redeemed at any Genesis Cinema outlet.


This is where movie freaks get together and talk about a movie.

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